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LIFEHACK is an initiative, funded by Ministry of Social Development, which brings together young people to dream up and create new technology solutions to help combat youth mental health issues.
Curative was thrilled to play the communication role in creating LIFEHACK, right from naming and designing the brand, creating a language, hosting a launch event, creating a video calling for participation, developing the website, managing media relations, crafting blogs and building the community via the social media channels.