观看免费视频 Prius. Live Happy.

(63.5 MB) 添加日期12 Apr 2017 播放100次 汽车 学校 Technology Game Animation Animation Art Design
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Prius. Live Happy.

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动画说明：

Based on a modern day fairy tale, the Prius will use the "Live Happy." campaign to keep its position as the #1 selling hybrid vehicle.
Every element in TV, print, and web was 100% handmade. It was either painted, cut out, or sculpted from different materials, and then photographed and brought into After Effects & Photoshop to make a 3D world.
Most images are ripped off google and made in the computer, and we have lost the fun and playfulness in actually making things. We wanted to give this campaign a charming human quality while also utilizing all technology available.
Michelle Pokorny CW & Alicia Benz AD
Miami Ad School, Miami
TV Spot: MAS Gold, 2009